US Decorative Tile Market.
NEW YORK
Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
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US Decorative Tile Market
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US demand to rise 6.7% annually through 2017
US demand for decorative tile is forecast to rise 6.7 percent per
year through 2017, reaching 3.2 billion square feet. Gains will be
driven by a rebound in building
construction spending
. The new housing
market will register double-digit demand advances as housing completions
grow from their low 2012 base. Tile demand in nonresidential building
construction applications will also increase at a fast pace, spurred by
strong growth in office and commercial construction spending and
increasing use of tile as a low-cost, low-maintenance flooring
alternative to carpets and rugs.
Natural stone to be the fastest growing tile material
Of all tile types, natural stone tile is projected to grow most
rapidly through 2017. Natural stone tiles are expected to
overtake
tr.v. o·ver·took , o·ver·tak·en , o·ver·tak·ing, o·ver·takes
1.
a. To catch up with; draw even or level with.
b. To pass after catching up with.
2.
porcelain
[Ital. porcellana], white, hard, permanent, nonporous pottery having translucence which is resonant when struck. Porcelain was first made by the Chinese to withstand the great heat generated in certain parts of their kilns.
to be the secondlargest type in area demand terms by 2017.
Gains will be spurred by strong residential demand for natural stone
flooring. Homeowners increasingly opt for granite tile flooring because
it is an attractive, durable material that increases home values.
Moreover, because of its appearance and durability, natural stone
flooring is suitable for utilization in nonresidential structures –
such as hotels, high-end resorts, and shopping malls.
Alone among tile materials, porcelain saw demand increases between
2007 and 2012.
Porcelain tile
demand will expand about nine percent per
year thru 2017, gaining share in both residential and nonresidential
building markets. Porcelain tiles are durable, slip-resistant materials
that can be made to resemble such materials as
hardwood
see wood.
hardwood
Timber obtained from broad-leaved, flower-bearing trees. Hardwood trees are deciduous trees, except in the warmest regions.
and natural
stone, but for much less cost. Many homeowners will install porcelain
tile flooring as an inexpensive way to enhance the appearance of their
homes.
Gains will also come from increasing usage of the product in
nonresidential structures. Unglazed porcelain tile offers users
durability and slip resistance, boosting its use as a flooring material
in areas with heavy foot traffic, such as shopping malls, office
buildings, and health care and educational facilities.
However, more rapid growth will be checked by competition from
natural stone flooring, particularly in the residential market, as more
affluent homeowners opt for stone based on its more luxurious
appearance.
US producers competitive in porcelain tile segment
Foreign trade plays a crucial role in the industry. Such countries
as Brazil, China, and Turkey supply large quantities of stone tile,
taking advantage of low labor costs and good access to inexpensive raw
materials. Italian tile dominates the highend ceramic and porcelain tile
market segments, while Mexico and China supply low-cost ceramic tile to
US consumers. However, imports of decorative tile in area terms fell
from 83 percent of demand in 2002 to 74 percent in 2012. As domestic
demand for decorative tile has risen, US manufacturers have worked to
expand production capacity, especially in the porcelain tile segment. US
producers face intense competition in the ceramic tile segment from
low-cost producers, while foreign firms with superior access to stone
supplies make it very difficult for US manufacturers to offer low-cost,
highquality products. However, greater usage of low-cost
shale gas
has
reduced production costs, making it possible for US-based manufacturers
to offer highquality porcelain tile at prices competitive with foreign
suppliers.
Study coverage
Details on these and other findings are found in Decorative Tile ,
an upcoming Freedonia industry study priced at $4900. It presents
historical demand data for 2002, 2007 and 2012, plus forecasts for 2017
and 2022 by material type, market, and application. This study also
examines market environment factors, evaluates company market share, and
profiles 35 US industry players.
TABLE OF CONTENTS
INTRODUCTION ix
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic
n. (used with a sing. verb)
The study of the overall aspects and workings of a national economy, such as income, output, and the interrelationship among diverse economic sectors.
Environment 4 Demographic Trends 7 Consumer
Trends 12 Personal Income & Expenditures 12 Consumer Financing 15
Building Construction 18 Residential Buildings 20 Housing Completions 23
Housing Stock 28 Improvements & Repairs 32 Nonresidential Buildings
34 New 34 Improvements & Repairs 36 Nonbuilding Construction 38
Transportation Equipment 40 Historical Market Trends 44 Pricing 47
Environmental Issues & Regulatory Considerations 49 Foreign Trade 53
World Market 59
Western Europe
The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO).
61 Asia/Pacific Region 63 Other Regions
64
III. PRODUCTS 66
General 66 Value Outlook 68 Area Outlook 71 Installation Costs 74
Ceramic Tile 77 Characteristics 80 Suppliers 84 Porcelain Tile 85
Characteristics 88 Suppliers 90 Stone Tile 91 Characteristics 94
Suppliers 98 Other Tile 99 Concrete 100 Glass 102 Metal 104 Tile
Adhesives 105 Mortar 106
Grout
A binding or structural agent used in construction and engineering applications. Grout is typically a mixture of hydraulic cement and water, with or without fine aggregate; however, chemical grouts are also produced.
& Other Adhesives 108
IV. APPLICATIONS 109
General 109 Flooring 114 Flooring Outlook 114 Tile Demand 117 Demand
by Market 118 Demand by Product 120 Characteristics 122 Competitive
Materials 125 Wall Coverings 127 Wall Coverings Outlook 127 Tile Demand
129 Demand by Market 131 Demand by Product 133 Characteristics 134
Competitive Materials 137 Countertops 139 Countertops Outlook 139 Tile
Demand 142 Demand by Market 144 Demand by Product 146 Characteristics
147 Competitive Materials 149 Other Applications 152 Demand by Market
154 Demand by Product 154
V. MARKETS 156
General 156 Residential 158 New 159 Demand by Room & Housing
Type 160 Demand by Product & Application 163 Improvements &
Repairs 166 Demand by Room & Housing Type 167 Demand by Product
& Application 171 Nonresidential 175 New 178 Demand by Product 180
Demand by Application 181 Improvements & Repairs 182 Demand by
Product 183 Demand by Application 185 Building Type 187 Office &
Commercial 187 Institutional 189 Industrial 191 Other Nonresidential 192
Nonbuilding & Transportation 194 Demand by Product 197 Demand by
Application 198
VI. INDUSTRY STRUCTURE 199
General 199 Industry Composition 203 Market Share 205 Competitive
Strategies 210 Research & Development 212 Manufacturing 213
Distribution 215 Specialty Retailers 216 Big-Box Retailers 218 Direct
Distribution 220 Marketing 221 Mergers, Acquisitions, & Cooperative
Agreements 225 Company Profiles 227 American Marazzi Tile, see
Mohawk
Industries
Artflor Incorporated 228 Azuvi SA 229
Berkshire Hathaway
Incorporated 230 Casa
Dolce
Music
adv. & adj.
In a gentle and sweet manner. Used chiefly as a direction.
[From Italian,
sweet, from Latin
dulcis.]
Adv. 1.
Casa USA, see Florim Ceramiche Cecrisa
Revestimentos Ceramicos SA 232 Ceramic Expressions, see Quarry Tile
Ceramica Saloni SA 233 Ceramica
San Lorenzo
town, S Honduras, on the Gulf of Fonseca. Its satellite, Henecán is the chief Pacific port of Honduras. Henecán’s modern port facilities and deepwater harbor and channel approach were constructed in the late 1970s after the old port at
USA, see Etex Group
Crossville Incorporated 235 Dal-Tile, see Mohawk Industries Ege Seramik
Sanayi ve Ticaret AS 238 Eliane Revestimentos Ceramicos SA 239 Emser
Tile
LLC
241 Epro Tile, see Seneca Tiles Etex Group SA 242 Fireclay Tile
Incorporated 243 Florida Brick & Clay Company Incorporated 245
Florida Tile, see Panariagroup Industrie Ceramiche Florim Ceramiche SpA
247 GranitiFiandre, see Iris Ceramica Grupo Industrial Saltillo SA de CV
249 Grupo Lamosa
SAB
Spontaneous abortion. See Abortion.
de CV 251 Guangdong Bode Fine Building Material
Company 253 Hakatai Enterprises Incorporated 254 Ilva SA 256 Incepa
Revestimentos Ceramicos Limitada, see Corporacion Empresarial Roca
Interceramic, see Internacional de Ceramica Internacional de Ceramica
SAB de CV 258 Iris Ceramica SpA 261 Ironrock Capital Incorporated 263
Lamosa Revestimientos, see Grupo Lamosa L’Antic Colonial, see
Porcelanosa Grupo Lea Ceramiche, see Panariagroup Industrie Ceramiche
Mannington Mills Incorporated 265 Marazzi Group, see Mohawk Industries
Metropolitan Ceramics, see Ironrock Capital Mohawk Industries
Incorporated 267 Oceanside Glasstile Company 275 Pamesa Ceramica SL 276
Panariagroup Industrie Ceramiche SpA 278 Porcelanite, see Grupo Lamosa
Porcelanosa Grupo 281 Quarry Tile Company 283 Ragno USA, see Mohawk
Industries Roca Corporacion Empresarial SA 285 Seneca Tiles Incorporated
287
Shaw Industries
, see Berkshire Hathaway Sonoma Tilemakers 290
Summitville Tiles Incorporated 291 Vitromex USA, see Grupo Industrial
Saltillo Walker & Zanger Incorporated 292 Wausau Tile Incorporated
295 Ziyang Ceramics Corporation 296
LIST OF TABLES
SECTION I — EXECUTIVE SUMMARY
Summary Table 3
SECTION II — MARKET ENVIRONMENT
1 Macroeconomic Indicators 7 2 Population & Households 11 3
Personal Consumption Expenditures 14 4 Consumer Financing Environment,
2002-2012 18 5 Building Construction Expenditures 20 6 Residential
Building Construction Expenditures 23 7 New Housing Indicators 28 8
Housing Stock by Type 31 9 Residential Improvement & Repair
Expenditures 33 10 Nonresidential Building Construction Expenditures 36
11 Nonresidential Building Improvement & Repair Expenditures 38 12
Nonbuilding Construction Expenditures 40 13 Transportation Equipment
Shipments 43 14 Decorative Tile Market, 2002-2012 46 15 Tile Pricing 49
16 Decorative Tile Foreign Trade 57
SECTION III — PRODUCTS
1 Tile Demand by Type in Value Terms 70 2 Tile Demand by Type in
Area Terms 73 3 Ceramic Tile Demand 80 4 Porcelain Tile Demand 88 5
Natural Stone Tile Demand 94 6 Other Tile Demand 100 7 Tile Adhesives
Demand 106
SECTION IV — APPLICATIONS
1 Tile Demand by Application 112 2 Flooring Outlook 117 3 Tile
Demand in Flooring 122 4 Wall Coverings Outlook 129 5 Tile Demand in
Wall Coverings 131 6 Countertops Outlook 142 7 Tile Demand in
Countertops 144 8 Tile Demand in Other Applications 153
SECTION V — MARKETS
1 Tile Demand by Market 157 2 Residential Tile Demand by Market
& Product 159 3 New Residential Tile Demand by Room & Housing
Type 163 4 New Residential Tile Demand by Product & Application 166
5 Residential Improvement & Repair Tile Demand by Room & Housing
Type 171 6 Residential Improvement & Repair Tile Demand by Product
& Application 174 7 Nonresidential Tile Demand by Market &
Product 178 8 New Nonresidential Tile Demand 179 9 Nonresidential
Improvement & Repair Tile Demand 183 10 Nonresidential Tile Demand
by Building Type 187 11 Office & Commercial Tile Demand 189 12
Institutional Tile Demand 191 13 Industrial Tile Demand 192 14 Other
Nonresidential Building Construction Tile Demand 194 15 Nonbuilding
Construction & Transportation Equipment Tile Demand 196
SECTION VI — INDUSTRY STRUCTURE
1 US Decorative Tile Sales by Company, 2012 202
LIST OF CHARTS
SECTION II — MARKET ENVIRONMENT
1 Year of Construction of Housing Stock, 2012 31 2 Decorative Tile
Market, 2003-2012 47 3 Tile Imports by Source, 2012 58 4 Tile Exports by
Destination, 2012 58 5 Global Tile Demand, 2012 61
SECTION III — PRODUCTS
1 Tile Demand by Type in Value Terms, 2012 71 2 Tile Demand by Type
in Area Terms, 2012 74
SECTION IV — APPLICATIONS
1 Tile Demand by Application, 2012: Value & Area 113
SECTION VI — INDUSTRY STRUCTURE
1 US Decorative Tile Market Share by Company, 2012 205
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Tile Market
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